Hi there, sweet fam!
After a little hiatus to refocus and set our goals for the new year, we’re back and so excited for what’s ahead. Goal setting has been a major theme for me in all areas of my life, career, spiritual life, businesses, family and personal growth. My break this season has been all about reflection and planning.
2024 was such an amazing year for The Sweet Collective as we enjoyed our first official year in business. I’m filled with gratitude for everything we’ve accomplished so far. Launching our website was one of our biggest milestones. It made the shopping experience so much easier for you—our incredible customers—and it helped us keep better track of inventory and restocks. Being able to see what products were flying off the shelves was a game-changer and having a fully online shopping platform felt like a dream realized.
We also added new products to our lineup and the response was overwhelmingly positive! It’s clear that you all share our love for curated home fragrances that elevate your space and mood. Thank you for embracing the vision!
This year, we’re taking things to the next level! We’re focused on enhancing your shopping experience, expanding our product variety and adding some exciting new services.
At the start of this month, we conducted a customer survey to better understand what products you love most and what you’d like to see from us. The feedback was so insightful and it’s inspired us to refresh some of our existing products while introducing fresh, exciting options that align with your preferences.
One project I’m particularly thrilled about is the launch of The Fragrance Club! While the format is still in the works, here’s what you can expect:
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Exclusive access to try new products before they’re available to the public
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Special discounts on select launches
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Fragrance bundles tailored to the season or theme
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Early restock notifications and access
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Personalized recommendations to help you find your new favorites
Fragrances have the incredible ability to set the tone for your day, your mood and even your year. They can refresh your space, clear your mind and help you create the perfect ambiance for every moment. That’s why we’re committed to offering products that bring a sense of calm, joy and inspiration into your home.
If you’re already a fan of our room sprays, wax melts and candles, you’re going to love what’s in store this year. Hint * custom blends and selfcare collection. Restocks of your favorites are coming soon, so stay tuned! We’ll also be introducing more educational content to help you make the most of your home fragrances—think tips for layering scents, choosing fragrances for different rooms and more.
2025 is all about growth, creativity and connection. Thank you for being part of this journey and for supporting The Sweet Collective. I’m so excited to bring you more of what you love and to continue creating products that bring sweetness to your space and life.
Let’s make this year the best one yet!
With love,
Thalia